Powered Helps Amerisave Develop Learning Center To Provide Unique Online Consumer Education
ATLANTA, May 10, 2006 - Powered Inc., the leading provider of online consumer education programs for
the world's leading brands, today announced that Amerisave has successfully launched the Amerisave
Learning Center (learningcenter.amerisave.com) for
home buyers. Consumers can now educate themselves in all aspects of the home buying process, from
loan application to refinancing to investing.
"The process of buying a home contains some of the most important and complex decisions consumers
face," said David Herpers, Chief Marketing Officer and Director of Consumer Affairs. "We partnered
with Powered to develop our Learning Center to demystify that process and make consumers more
confident they are making the best possible decisions. It's one example of services that have helped
us fund over $6 billion."
A recent study by Next Century Media shows that online consumer education like Amerisave's Learning
Center is a highly preferable vehicle for reaching consumers over more traditional marketing tools.
Study results showed that 94% of consumers taking online education courses had a favorable
impression of the company's brand, 93% would refer the courses to a friend and one in five made a
purchase of the product or service as a result.
"Online consumer education allows forward-thinking organizations like Amerisave to give their
consumers a very positive learning experience while creating affinity for their brand," said Dave
Ellett, Chairman and CEO of Powered. "Amerisave's Learning Center is a great example of how
companies in the financial services sector can deliver relevant, interesting information in a way
that consumers are eager to participate in."
About Amerisave
Amerisave Mortgage, headquartered in Atlanta, is one of the nation's largest, privately held
financial services companies and a leading internet lender. Amerisave is licensed in more than 45
states and provides the processing, closing and customer service of loans. Amerisave has closed over
$6 billion since January 2003. Amerisave
currently acts as a lender and as a broker and therefore has access to vast number of loan programs,
including purchase, refinance and home equity lines of credit. For more information about Amerisave,
visit www.amerisave.com or call 1-866-814-9262.
About Powered, Inc.
Austin-based Powered, Inc. is the market and technology leader in online consumer education. Powered
provides a proven way for the world's largest brands to use online education to drive sales, build
brand loyalty and deliver a significantly higher ROI than other marketing programs. Manufacturers,
retailers, media properties and web publishers also rely on Powered to gain new insights into
consumer attitudes and buying behavior. Powered clients include HP, Sony, BusinessWeek, Atkins, P&G
and Gateway among others. For more information, visit
www.powered.com.
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